social media

You’ve launched search and remarketing ads, updated your website, have a creative approach to social media engagement, and have conversion optimization in place to build your email list

Make organisation a priority during this downtime and audit your marketing assets. Salvage what you can from the current situation but push your team to create a robust comeback strategy plan

In a post-crisis world, many anticipate that the majority of your hotel’s business will com via drive markets. Reaching your drive market with appropriate messaging will be essential

Many companies have gone silent on social media. At the same time, there are some tourism brands not only leveraging social media to navigate through this pandemic, but also winning hearts

Wedding lead generation campaigns look just like normal Facebook wedding ads, however, rather than sending a user to your hotel’s website, the ad will populate a request for proposal form

You’ve likely been hit with a ton of new questions on your social media channels. If you haven’t already, now is the perfect time to audit posts for questions you can confidently answer

After months of stagnancy, many hotels simply won’t be in a position to scale up their operations quickly enough. Will your hotel be ready when this crisis subsides

COVID-19 posts cannot include images or videos, but will stay on the listing for 14 days, and is currently being displayed higher up on the knowledge panel result in mobile search

This advice isn’t limited to dealing with social media during this crisis, you should always place the concerns of your customers at the forefront of your mind whenever posting on social media.

The ability to connect with guests globally is only available through social media platforms. There are many reasons why, now more than ever, hotels must focus on maximizing social media reputation