social media

Thanksgiving kicks off the busiest travel season for Americans. With all of the retail brands vying for the attention of shoppers, it can be incredibly hard to break through the […]

The algorithm by which Instagram selects the order of content appearing on users’ feeds is continuously changing. NB: This is an article from Screenpilot What has been consistently important in […]

When was the last time you evaluated your social media performance? If it was more than a year ago, or even more than a quarter ago, then there is no […]

The Facebook catalog is one of the few constants when it comes to mastering Facebook marketing for hotels. NB: This is an article from Cendyn The catalog is a reusable […]

With nearly 7 million advertisers on the Facebook platform, it’s safe to say that Facebook has done a great job at building an extensive advertiser ecosystem. NB: This is an […]

It’s no surprise that hotels and travel brands are winning on Instagram. NB: This is an article from Staah With its core focus on sharing visually engaging photography, Instagram is […]

Most hospitality marketing plans don’t budget for a dedicated social media role – it’s still seen by many as something that can be done on the side, as just one of a professional’s many duties

Twitter is a top platform to engage with travelers online. As people look for immediate help and suggestions, it is a key platform for real-time engagement with customers and prospective guests

Every hotel has the dreaded and unavoidable period where bookings slow down and revenue drops. This low booking period varies depending on the hotel. NB: This is an article from […]

It can be frustrating to manage your hotel’s social media profiles with a fresh, innovative mindset day after day. So what can you do? Conducting a self-audit is a good starting point.