social media

More than ever, businesses are struggling to compete for customer engagement in the social space. Research from marketing consultancy firm Edelman found that 60% of global consumers no longer trust social media […]

The Facebook and Instagram advertising platforms have risen to become the predominant options for social advertising, occupying a progressively larger place in hotel marketer’s media plans. We’re continuing to see […]

Millions of followers and slick brand campaigns are not the only measures of success on social media. Lots of small businesses are making a mark with some smart thinking.

A lot has happened in the past two weeks in the social media marketing world, and as hotels and resorts tackle the Spring Break rush and prepare for the upcoming […]

Social media advertising represents the largest portion of digital ad spend for travel marketers in 2018 at 30 percent—and that number will continue to grow. As Facebook and Instagram continue […]

The hospitality industry never sleeps and social media doesn’t, either. NB: This is an article from Lodging Interactive This week we discuss new changes to Facebook groups, expanded Promoted Pin […]

Social media is an integral part of any marketing strategy. To stay competitive in today’s marketplace, you need to regularly post content that is engaging, entertaining, and informative. NB: This […]

When working to promote your restaurant, social media marketing should be at the top of the list. In fact, a robust social media marketing strategy can be the difference between […]

Social Media is all about living in the moment, whether that means sharing a photo of a meal or a selfie at the hottest event in town. Moments are created […]

Targeted Facebook ad campaigns can be a great source of revenue for your hotel, especially if you take advantage of big events in your local area by offering guests a […]