social media

Will investment in social media benefit your hotel? After all, there’s no universal number that presents a desirable ROI

Now that we are in the midst of a pandemic and travel has pivoted towards more drive markets, the search for a pet friendly hotel is still just as high

How is a travel marketer to choose which social platforms to advertise on? From TikTok, to SnapChat, to Pinterest, there is no shortage of options

2021 is giving us the chance to improve our hotel online marketing. Here are some social media tips to increase getting signatures in your guestbook

Only a few hotels have a well planned marketing strategy in place. Others end up making avoidable mistakes that cost them their reputation and business

First, we want to make sure that your social media foundation is stronger than ever and then show you a few tactics to truly outperform in the year ahead

The most effective social media pages are not broadcasting their own propaganda, they leverage the members of the community to create the content

Instagram stories are a huge part of the platform. 60% of users say they’re more likely to visit a place they have seen on an Instagram story

It’s not the end of the world when a guest @mentions you on social media. Like any interaction with a guest, they are customer service opportunities

Facebook has made some changes to their advertising platform, with particular focus on attribution methods and conversion events.