social media

Even if you aren’t spending money on ads or promotions, you can still build large followings on social media channels and engage with the travel community

Even though online marketing is not exactly a new strategy, the best channels and practices are constantly evolving and the rules of the game keep changing

Most TikTok content isn’t scripted or directed, and that gives you the opportunity to involve different hotel elements, teams and its surroundings

The result of poor hotel staff communication is an upset guest or blown booking opportunity leading to poor guest engagement and lower satisfaction scores

Before you start a blog, open an Instagram account or gather email addresses for your hotel, you need to choose goals for your digital marketing campaign

Effective digital marketing strategies are critical for hotel success, whether launching a hotel, looking to increase bookings or bolster your brand

In order to increase international bookings, you need to tweak your marketing strategies. Wondering how to do that? It’s simple. Just follow the steps below

Put simply: If your property isn’t taking advantage of Facebook marketing, you’re probably missing out on a ton of revenue opportunities.

Direct Messages can feel personal or private, but understanding why guests send you DMs can help you frame your reply, giving a seamless experience

Media planning for the hotel industry has changed, and that’s not a bad thing. In fact, it is about time. For too long our sector has been stuck in a rut