social media

Giving Your Content Marketing a Refresh

There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels

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Which Guest Feedback Tool Is Right for Your Hotel?

The goal of guest feedback is to understand how to refine your guest experience and understand the needs of future travelers hoping to visit your property

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How to Set Your Lifestyle Hotel Apart from the Market, Post Covid-19?

Standing out from the crowd has been a perpetual task demanding full attention of any hotel, but has become even more apparent in the post Covid-19 era

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Social Listening in the Hotel Industry

The act of responding and connecting with guests online is defined as “social listening.” We can see how social listening is used by the hotel in each case

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Hotel Social Media Marketing – 5 Most Common Mistakes to Avoid

Social media users not only want real-time, in-the-moment access to content but also the ability to select exactly what, when and how they’re accessing

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How to Build an Omni-Channel Experience for Your Guests

Omni-channel approach focuses on creating multi-channel sales and marketing strategies. Creating a seamless guest experience throughout the guest cycle

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Social Media Marketing Trends for Hotel Survival and Recovery in 2021

Social media, which has been the main communication channels for most people during the global pandemic, has become a critical marketing tool for hotels

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3 Ways To Fill Social Media Content Gaps When Guests Can’t Post Photos

Experiential marketing, especially on social media, became one of those bright spots in 2020 and will continue to be even more important in 2021

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How Hoteliers Can Update Facebook Tracking in 20 Clicks

If you’ve logged into Facebook Ads recently, you’ll probably have seen a warning to prepare your ad account for iOS 14 changes. This is a mandatory update

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Five Ways to Use Social Media in Your Recovery Strategy

Executing a strategic social media program has the potential of buoying a successful recovery and boosting long term business growth once the crisis is over

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