social media

Omni-channel approach focuses on creating multi-channel sales and marketing strategies. Creating a seamless guest experience throughout the guest cycle

Social media, which has been the main communication channels for most people during the global pandemic, has become a critical marketing tool for hotels

Experiential marketing, especially on social media, became one of those bright spots in 2020 and will continue to be even more important in 2021

If you’ve logged into Facebook Ads recently, you’ll probably have seen a warning to prepare your ad account for iOS 14 changes. This is a mandatory update

Executing a strategic social media program has the potential of buoying a successful recovery and boosting long term business growth once the crisis is over

Will investment in social media benefit your hotel? After all, there’s no universal number that presents a desirable ROI

Now that we are in the midst of a pandemic and travel has pivoted towards more drive markets, the search for a pet friendly hotel is still just as high

How is a travel marketer to choose which social platforms to advertise on? From TikTok, to SnapChat, to Pinterest, there is no shortage of options

2021 is giving us the chance to improve our hotel online marketing. Here are some social media tips to increase getting signatures in your guestbook

Only a few hotels have a well planned marketing strategy in place. Others end up making avoidable mistakes that cost them their reputation and business