social media

Advertising on Facebook will still provide you with valuable returns for your hotel and give you the unique opportunity of reaching wide and niche audiences

We explore several hotel digital marketing trends that incorporate social media, website content, retargeting ads, loyalty programs, and local partnerships

When building campaigns for social media, remember it’s not just intelligent guest segmentation that drives digital marketing success

Facebook Ads give you multiple ways of showing your luxury hotel to users in your target audience directly, instead of the lottery of organic Google results

There are many ways to organize a social media strategy for your hotel. If your strategy is of the “fly by the seat of your pants” variety, you’re not alone

There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels

The goal of guest feedback is to understand how to refine your guest experience and understand the needs of future travelers hoping to visit your property

Standing out from the crowd has been a perpetual task demanding full attention of any hotel, but has become even more apparent in the post Covid-19 era

The act of responding and connecting with guests online is defined as “social listening.” We can see how social listening is used by the hotel in each case

Social media users not only want real-time, in-the-moment access to content but also the ability to select exactly what, when and how they’re accessing