social media

clock with a poster highlighting a black friday sale hotels are running on their website

What Black Friday 2021 Has In Store For Hoteliers

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

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How To Attract And Engage The Next-Gen Traveller Post Pandemic

When it comes to attracting Next-Gen Travellers in a post-pandemic world, most hotel marketers are still trying to find a strategy that works for them

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How To Tailor Your Hotel Social Media Presence to Entice The Right Demographic

Hotel brands that properly take advantage of social media not only reap the rewards now, but position themselves to be the most successful in the future

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Guests as Influencers: How to Reach Out About Positive Feedback

The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community

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How to Handle Guest Compliments and Complaints Using Social Media

Social media is a place where a guest expects some level of speed and brevity across all communications, so knowing when you receive a message is crucial

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The Dos and Don’ts of Responding to Guests on Social Media

While most happy guests tend to leave good reviews or make positive social media posts, sometimes a guest may want to reach out to you directly

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Your Hotel’s Complete Guide to Facebook Marketing

We give you an overview of why Facebook marketing can be so important for your hotel, how to get started, and a tips and tricks to do it effectively

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6 Tips to Maximize Your Hotel Facebook and Instagram Posts

What better way to let potential guests know that you’re serious about creating memories for your guests than to share posts about it?

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Is It Time For Hoteliers To Start Taking TikTok Seriously

For hoteliers who can commit to creating authentic content for TikTok, the opportunity to create a presence on this platform should not be missed

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How to Add Restaurant ‘Book Now’ Button On Instagram (Hidden Feature)

One Instagram feature many restaurant operators still aren’t aware of is the ability to add a reservation link within a restaurant’s Instagram profile

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