social media

You may perhaps ask yourself if Facebook even matters anymore? When it comes to travel marketing for most hospitality brands, Facebook indeed does matter

By keeping yourself front and centre on social media, you’re increasing your chances of gaining more direct bookings and always upping brand awareness

Facebook offers multiple ad types and formats, making it easy to hone in on your target audience and reach them at the right time in the conversion funnel

We look at the top performing Facebook ads images from the previous year to determine not only which are performing well, but the best practices to be true

Instagram is one of the most important social media platforms you can leverage for your inbound marketing strategy and each feature is simple to use

In order to have effective messaging, companies need to first determine which social media platform is best for growing engagement

Honing in on a highly specific audience that is properly aligned with your overall campaign goal can make or break your Facebook ad performance

With nearly 2.5bn monthly users, Facebook is by far the largest social media site in the world. No surprise it’s the most-used platform by marketers (93%)

Maintaining an active social media page but neglecting questions and comments is like managing a store and ignoring customers that raise a concern

Whether you are tasking your in-house team or outsourcing to an agency, resources, both time and money, must be determined to dedicate to social media