social media

As travelers set sights on more travel and more experiences, hoteliers must prioritize improving their hotel reputation and expanding their digital presence

Technological leaps, extensive repository of buyer data, and billions of active users make social media marketing a key tool to establish your hotel voice

At no other juncture has social media held such capacity as a tool for driving new business. Here are some measurable goals to consider, along with KPI’s

Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat cements TikTok as a top channel for hotel marketers

Some of the best social media content comes from your own backyard, and this content can even help you attract more travelers

The future of hotel Facebook advertising will require smarter strategies and stepping out of comfort zones. Here are some options we recommend hotels test

Multilingual online traffic is higher than ever, so advertisers should implement multi-language Facebook ads to reach the greatest potential of customers

The complexity of a successful social media strategy has dramatically evolved. The recent pandemic has only stressed the importance of guest communication

Facebook marketing for hotels is much more effective than it was years ago. And if you are not doing it, you could be losing some valuable guests

One tool dedicated exclusively to restaurants and can help drive revenue from social channels is the official Facebook and Instagram “Reserve” button