seo

Combined with a rate strategy, seasonal landing pages will have a number of benefits. To make sure your landing pages are visible, here are some SEO golden rules when it comes to seasonal pages

When it comes to digital marketing, too many people consider “search” to be one big bucket. Search engine optimization (SEO) and pay-per-click (PPC) marketing both have to do with search […]

Search engine optimization gets written about as a very complex, intricate marketing concept which then creates a high expectation for the results SEO produces. The last thing we want to […]

IHG Brand websites received an upgrade with functionality that allows you to do custom call to action buttons on the home page. NB: This is an article from Cogwheel Marketing Located at […]

These combined components are essential when optimizing your Marriott brand website via search engine optimization. When you have finished here, consider optimizing your OTA listings.

The end of August is fast approaching, and new social media changes are coming ! Let’s take a look at all the updates that have happened in the past two weeks that will impact hotels everywhere.

Creating a hotel SEO strategy may seem daunting, but when you cut through the technical jargon, it’s relatively straightforward. It is simply about using the right words, in the right places.

Travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. And there’s a lot of money in SEO for them. In fact, organic traffic is the #1 source of traffic for travel

It is tempting to ditch SEO in favour of promoted Instagram stories or Facebook retargeting, but we advise hotels to use a careful mix of different tactics.

In order to create a holistic digital marketing strategy, you must weave SEO and content marketing together by playing off of their respective strengths.