seo

The Facts That Every Hotelier Should Know about SEO vs. SEM

A hotel’s online search ranking is an important tool for gaining more exposure. The higher up your website is displayed on search results, the more likely they are to click […]

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6 Common SEO Mistakes from the Hospitality Industry

Search Engine Optimization (SEO), at its core, is anything you do to your website to make it as easy to find organically online. It’s a little bit art, a little […]

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4 Budget Items to Boost Direct Bookings

It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management […]

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Smart SEO Techniques to Drive Consumers to Your Hotel Website

  When travel shoppers start planning a trip, they will often begin on a search engine. According to Google’s 2014 Traveler’s Road to Decision study, 60% of leisure travelers and […]

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4 Mobile SEO Tactics for Hoteliers

  With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of what is immediately visible on mobile, having a high ranking […]

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Do keywords still matter in SEO for hotels?

In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll need to step back and briefly look at […]

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Using Local SEO To Increase Visibility For Your Hotel

If you take a look at the people around you, surely you’ll notice the increased number of faces staring at screens in the form of mobile devices, such as smartphones […]

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Does my hotel social media help improve my SEO?

SEO, three little letters that are immensely important to the success of your hotel. Search Engine Optimization (SEO) involves maximizing the number of visitors to your website by ensuring it […]

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The Quick Guide to SEO for Independent Hotels

Search Engine Optimization (SEO) is crucial to your hotel’s online visibility on search engines like Google, Yahoo and Bing. SEO is complicated and constantly in flux, so it’s no wonder […]

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