seo

When it comes to digital marketing, it can sometimes be easy to neglect strategy for “local areas” amidst all the planning that goes into your bigger picture marketing efforts. We […]

A hotel’s online search ranking is an important tool for gaining more exposure. The higher up your website is displayed on search results, the more likely they are to click […]

Search Engine Optimization (SEO), at its core, is anything you do to your website to make it as easy to find organically online. It’s a little bit art, a little […]

It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management […]

  When travel shoppers start planning a trip, they will often begin on a search engine. According to Google’s 2014 Traveler’s Road to Decision study, 60% of leisure travelers and […]

  With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of what is immediately visible on mobile, having a high ranking […]

In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll need to step back and briefly look at […]

If you take a look at the people around you, surely you’ll notice the increased number of faces staring at screens in the form of mobile devices, such as smartphones […]

SEO, three little letters that are immensely important to the success of your hotel. Search Engine Optimization (SEO) involves maximizing the number of visitors to your website by ensuring it […]

Search Engine Optimization (SEO) is crucial to your hotel’s online visibility on search engines like Google, Yahoo and Bing. SEO is complicated and constantly in flux, so it’s no wonder […]