seo
Measuring Hotel Marketing Success: Where SEO Performance Meets STR
Despite floods of data available to a hotel, the familiarity and clarity of each metric’s value and understanding how to positively impact results is low
Google Introduces Subtopic Rankings, a New SEO Opportunity
Google has confirmed that they launched their new subtopic rankings for certain queries. The idea lies in the ability of Google to create search diversity
Why Should Hotels Bid On Their Own Brand Terms
By taking that space on Google result page, you are increasing the chances a new visitor converts to a hotels website rather than an OTA
Top Local SEO Strategies for 2021
For hotels with a local target audience, having a solid Local SEO strategy is imperative, or in other words, is make or break
Hotel SEO made Simple – Part 2
SEO is never-ending and requires dedication, time, and knowledge because Google’s ranking factors and their importance are always evolving
Hotel SEO Made Simple – Part 1
A hotel website optimized for search engines, “speaks the same language” as its visitor base, with keywords for SEO that connect searchers to your site.
Optimize Your Hotel Website for SEO and Conversions
Learning how to optimize your website for SEO and conversions is crucial for your property’s success. It’ll ensure your site is working hard
We Looked at Hotel Search Trends – Here is What We Found.
No travel sector was left unaffected by COVID-19. But, less clear are the shifts in consumer behavior and the impact on organic search intent
Easy to Follow SEO Tips to Boost Hotel Direct Booking for Restart
One thing hotels can do during lockdown is to improve your hotel website’s SEO, mainly because it takes time. Its results may take 3-6 months
Refining and Refreshing Your SEO Strategy For Changing Behaviours
If you go through the steps to check up on these areas, you’ll ensure you have a good foundation for your ongoing seo programs