segmentation

When you understand the weight of hotel market segmentation and you know how to segment hotel markets, you can benchmark your market reach.

The Hotel industry has been significantly impacted in 2020, but the downturn has provided time to rethink and reset sales and marketing strategies

Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!

We work with inventory that is time dependent. developing an effective sales strategy must work hand in hand with revenue management theory

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

Collect all interactions into one profile to better understand who your guests are and create smart guest lists for effective communication.

Understanding the redefinition of the Transforming Traveler is critical as travel brands identify the best approach to effective communication

Acknowledging a hotelier’s desire to capture demand, we look deeper into the data to understand if there is a correlation between two scenarios

Lastly, the deepest level of segmentation is motivational or emotional segmentation: what emotional needs are being met by using a product or service?

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers