segmentation

Understanding the redefinition of the Transforming Traveler is critical as travel brands identify the best approach to effective communication

Acknowledging a hotelier’s desire to capture demand, we look deeper into the data to understand if there is a correlation between two scenarios

Lastly, the deepest level of segmentation is motivational or emotional segmentation: what emotional needs are being met by using a product or service?

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

To address the hypercompetitive nature of today’s marketplace, hoteliers need to think smaller instead of bigger. This is where micromarketing comes in

Hoteliers are more optimistic toward Q4, with more than 70% of the hotels expect to see the occupancy reaching at least 45% in November and December

Expanded drive markets are more difficult to define, however we typically segment this as up-to-6-hour and up-to-10-hour drive radius around your property

One thing is very clear; international travel will be a rarity in 2020. It’s essential to update your digital marketing tactics to focus on domestic markets

Wwe’re going to focus on the “drive-to” segment of your customer database and offer tips on how to use your data to market to them in a cost-effective manner.

In a post-crisis world, many anticipate that the majority of your hotel’s business will com via drive markets. Reaching your drive market with appropriate messaging will be essential