segmentation
2020 Revenue Management: What we Learned, Abandoned and Will Keep
Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!
14 Highly Effective B2C & B2B Hotel Sales Strategies
We work with inventory that is time dependent. developing an effective sales strategy must work hand in hand with revenue management theory

Visioning the post-COVID era in CRM & Loyalty
We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests
Automating Guest Communication? Chatbots Just The Tip Of The Iceberg!
Collect all interactions into one profile to better understand who your guests are and create smart guest lists for effective communication.
How COVID-19 is Transforming Traveler Behaviour Loyalty and Values
Understanding the redefinition of the Transforming Traveler is critical as travel brands identify the best approach to effective communication
Understanding Pricing and Segmentation Data for Hotel Recovery
Acknowledging a hotelier’s desire to capture demand, we look deeper into the data to understand if there is a correlation between two scenarios
Consumer Segmentation: Successfully Tapping into the Emotional
Lastly, the deepest level of segmentation is motivational or emotional segmentation: what emotional needs are being met by using a product or service?
Targeting On-Premise Customer Analytics Delivers Twice The Return
They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers
Micromarketing: What It Is and How To Do It
To address the hypercompetitive nature of today’s marketplace, hoteliers need to think smaller instead of bigger. This is where micromarketing comes in
Hotels Sentiment Survey Drive-In Destinations Thailand
Hoteliers are more optimistic toward Q4, with more than 70% of the hotels expect to see the occupancy reaching at least 45% in November and December