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DACH Hotel Direct Channel Trends in 2021
To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance
Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now
They have pushed the visibility of Google Hotel Ads into the knowledge panel, into the SERP and as the ultimate call to action in Google hotel search
European Travel Unstable Due to Delta – Some Thriving & Others Collapsing
The travel industry has been affected both by fear of contagion of the Delta Variant, but also reintroduction of travel restrictions by European countries
Meta Vs Search PPC – Why You Need to be Doing Both
You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)
Spain: Strong German Travel Interest Uptick in Major Tourist Destinations
This data will help Spanish destinations update their revenue management and marketing strategy to reach those interested in travel to their destination
Travel Intentions for Spain Drop, with Balearic Islands Most Affected
Demand for travel to Spanish destinations is in sharp decline and the negative trend is continuing for third consecutive week; due to worsening fourth wave
Key to Recovery: How Can Hoteliers Capture Domestic Demand
Evan though domestic demand has returned, and exceeded some pre-pandemic levels, the lack of international travel means a reduced overall travel market
Europe Travel Hot Spots: Spain, Italy & Greece, with Turkey Close Behind
Analysis of flight search data makes it possible to study trends in tourist demand, the travel preferences of travellers and regions with highest demand
Google Travel Adds Vacation Rentals Alongside Hotels in Search Results
But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs
Google Introduces Subtopic Rankings, a New SEO Opportunity
Google has confirmed that they launched their new subtopic rankings for certain queries. The idea lies in the ability of Google to create search diversity