search

These travel and hospitality search trends from 2021 will help you better understand the reasons why some domains drive more online traffic than others

The analysis looks at Q2 vs Q1 in 2021 and covers main hotel direct booking metrics i.e. website traffic, conversion rates, disparities, and visitor profile

After a promising beginning of August, the pressure of demand for destinations in Trentino-Alto Adige collapsed during the first week of September

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

They have pushed the visibility of Google Hotel Ads into the knowledge panel, into the SERP and as the ultimate call to action in Google hotel search

The travel industry has been affected both by fear of contagion of the Delta Variant, but also reintroduction of travel restrictions by European countries

You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)

This data will help Spanish destinations update their revenue management and marketing strategy to reach those interested in travel to their destination

Demand for travel to Spanish destinations is in sharp decline and the negative trend is continuing for third consecutive week; due to worsening fourth wave

Evan though domestic demand has returned, and exceeded some pre-pandemic levels, the lack of international travel means a reduced overall travel market