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Local Search: 10 Tips to Improve Your Hotel Performance
From relatively nowhere 5 years ago, local search now accounts for 15 – 20% of all visits to our client’s hotel websites. NB: This is an article from 80Days What […]
Search Volumes Steady But Windows Shortened in Most Regions
In the third quarter, nearly 70% of global searches were made 0 to 30 days out, which was a 15% search increase compared to the previous quarter
Long-Haul, Long-Term European Travel Trends: Will Travel Return Soon?!
Whether destinations, intermediaries, hoteliers or local operators, the common desire of the European travel industry is the return of long-haul tourists
Google Updates Q3: Features, Updates and Better Ad Campaign Insights
With all these new features and updates, it looks like Google is going to provide users with a highly intuitive experience on the search engine
Spanish Hotspots Experience Fluctuations in Travel Demand for Autumn
Tourists are mainly interested in the November 1st holiday; the search peak is for October 30th. In the days following, travel intentions are cut in half
Online Traffic Trends Help Hoteliers Get Ahead of Competition
These travel and hospitality search trends from 2021 will help you better understand the reasons why some domains drive more online traffic than others
APAC Hotel Direct Channel Trends In 2021
The analysis looks at Q2 vs Q1 in 2021 and covers main hotel direct booking metrics i.e. website traffic, conversion rates, disparities, and visitor profile
Drop in Searches For Destinations in Trentino, Decisive For Low Season
After a promising beginning of August, the pressure of demand for destinations in Trentino-Alto Adige collapsed during the first week of September
DACH Hotel Direct Channel Trends in 2021
To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance
Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now
They have pushed the visibility of Google Hotel Ads into the knowledge panel, into the SERP and as the ultimate call to action in Google hotel search