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European Travel Unstable Due to Delta – Some Thriving & Others Collapsing

The travel industry has been affected both by fear of contagion of the Delta Variant, but also reintroduction of travel restrictions by European countries

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Meta Vs Search PPC – Why You Need to be Doing Both

You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)

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Spain: Strong German Travel Interest Uptick in Major Tourist Destinations

This data will help Spanish destinations update their revenue management and marketing strategy to reach those interested in travel to their destination

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Travel Intentions for Spain Drop, with Balearic Islands Most Affected

Demand for travel to Spanish destinations is in sharp decline and the negative trend is continuing for third consecutive week; due to worsening fourth wave

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Key to Recovery: How Can Hoteliers Capture Domestic Demand

Evan though domestic demand has returned, and exceeded some pre-pandemic levels, the lack of international travel means a reduced overall travel market

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Europe Travel Hot Spots: Spain, Italy & Greece, with Turkey Close Behind

Analysis of flight search data makes it possible to study trends in tourist demand, the travel preferences of travellers and regions with highest demand

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Google Travel Adds Vacation Rentals Alongside Hotels in Search Results

But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs

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Google Introduces Subtopic Rankings, a New SEO Opportunity

Google has confirmed that they launched their new subtopic rankings for certain queries. The idea lies in the ability of Google to create search diversity

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Insights on Travel Impact, Middle East and Africa

While some countries are lifting travel restrictions, introducing opportunities for international and regional travel, others are implementing restrictions

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Uncertainty Continues: Slowdown In Web Traffic, Pace And Pick Up

There was a slowdown in web traffic, pick up and pace across most markets, with Europe suffering consequences of a second lockdown

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