sales

Those selling should be focused on prospecting rather than being dragged into hotel operations needs or busy work

Something needs to be done to better showcase – and derive appropriate value from – our premium rooms. Attribute Based Selling (ABS) holds the answer

Here are a few suggestions for boosting restaurant sales that include encouraging guests to visit your restaurant and improving your table turnover rate

Hotel KPI is are useless unless it is linked to a strategy and have a goal to be reached. Aligning the KPIs with the goals and objectives is key

Guest data is at the heart of any sales or marketing campaign. It allows you to personalize your sales and marketing campaigns to create impact

As the markets have opened up and travel continues to rise, hotel operators should not ignore the important corporate market segment to maximize revenue

In hotel management, the SWOT analysis framework serves as a guide to understanding the position of your hotel within the market

Recovery efforts are still on-going, particularly in relation to restoring lost revenue, which means it is critical to be vigilant in group sales strategies

Prospecting? With 10 or more years of an up market from 2009 – 2019, it was easy to meet hotel sales goals based on inbound alone

As challenging as it may sound, there are several tactics that you can implement to bolster your off-season marketing strategy