reviews

How to Respond When a Guest @Mentions You

It’s not the end of the world when a guest @mentions you on social media. Like any interaction with a guest, they are customer service opportunities

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5 Reasons Why TripAdvisor is Important to Your Hotel

The potential impacts of TripAdvisor on your hotel are of abundance – your ranking, volume and quality of reviews, in addition to your presence

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Benefits to Social Listening Beyond Identifying Gaps in Guest Experience

Social listening will help you better understand how changes are trending among your consumer base – in a hotelier’s case, that would be future guests

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Identifying Gaps in Your Hotel Experience to Positively Impact Reviews

Any element of your hotel experience could currently be acting as either a chute or ladder in the mind of a guest, impacting their score of your property.

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CompSet Analysis and its Role: Hotel Management Practices

Sizing up the competition plays a major part in your hotel’s marketing strategy. Your competitors have just as much sway in shaping guest demand and expectations as you do, and […]

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Booking Platforms and the Three R’s: Recent, Relevant, Reviews

Due to rising concerns that travelers have when booking, the data that supports their decision is now shifting its structure and content

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The Importance of Earning New Reviews Through Post-Stay Marketing

Generating an email list and sending emails out to previous guests may seem daunting, but it’s key to help you earn valuable new reviews

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Painting the Post-COVID Hotel Experience For Your Guests

Take a look at your hotel reviews since start of this crisis. How clear have you painted the travel experience for potential guests?

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5 Ways To Leverage Feedback While Your Hotel Is Temporarily Closed

Here are 5 effective ways in which you can make good use of your feedback management platform even while your hotel is temporarily closed

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QR Codes To Increase Hotel Satisfaction Scores and Maximize Revenue

Key takeaway is to leverage QR codes that will drive interaction which impacts a hotel’s satisfaction scores, reputation, and even revenue

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