reviews

By instilling a ‘never again’ mentality and starting from scratch, management can ensure that their reviews start heading in the right direction

Sentiment analysis applies natural language processing (NLP) and machine learning to detect, extract, and study customers’ perceptions about a service.

Today, when hoteliers are doing more with fewer staff members and less resources, responding to reviews might seem like a nice-to-do versus a must-do task

COVID-19 has brought many fundamental changes to the hotel industry, including the way hoteliers respond to reviews online. NB: This is an article from Travel Media Group Amid the pandemic, […]

Increasing hotel revenue is easier said than done, especially in the current climate. But there are many ways to boost hotel revenue which are overlooked

There a two words that give hoteliers a nightmare: Negative reviews. Almost every hotel struggles with reviews in 3 ways. Let me suggest how to avoid them

It’s not the end of the world when a guest @mentions you on social media. Like any interaction with a guest, they are customer service opportunities

The potential impacts of TripAdvisor on your hotel are of abundance – your ranking, volume and quality of reviews, in addition to your presence

Social listening will help you better understand how changes are trending among your consumer base – in a hotelier’s case, that would be future guests

Any element of your hotel experience could currently be acting as either a chute or ladder in the mind of a guest, impacting their score of your property.