reviews

Keep in mind, there is a direct relationship between ratings and turnover. People define the experience, and experience is the marketing

Sentiment Analysis has proved very beneficial for hotels. When you pay attention to reviews, you can identify sentimental reviews to answer

Regardless of what kind of reputation you currently have more work can and should be done in order to ensure the future success of your business

In order to boost guest loyalty, get more referrals, and grow your business year after year, you have to spend time proactively managing your reputation

We are currently experiencing ongoing changes in multiple parts of our lives: from how we socialize to how we travel and communicate, everything is different. NB: This is an article […]

Data shows majority of negative reviews were centered around cleanliness and relevant to COVID. The following are recurring themes of the negative reviews

Understanding how the changes you have made in your business have impacted on your guests experience has never been more important

During insecure times, information is key. Whether Google, TripAdvisor, or any other reviews site, communication is vital to reassure and set expectations

Make organisation a priority during this downtime and audit your marketing assets. Salvage what you can from the current situation but push your team to create a robust comeback strategy plan

If surveys are part of your guest experience management strategy, leverage this reputation tool to find out how clients felt during their stay: did they feel well informed?