reviews

Responding to guest reviews can differentiate one hotel from another. Being responsive to guest feedback comes with many benefits. Here are some examples:

The importance of online reviews stems from a very simple idea: people trust the words of others more than the company itself; the data confirms this

Hear how maintaining a strong online reputation can help hotels drive bookings, stand out from the competition online and maintain profitability

Having adequate F&B is not a guaranteed competitive advantage but lacking sufficient hotel F&B has become a disadvantage

You, as a hotel owner or revenue manager, have the power to create a solid reputation that helps you build a successful brand

With fewer restrictions being placed on travelers as they circle the globe, international travel is back and better than ever

The message is clear that not only do hoteliers need to respond to negative reviews, but also that doing so in the right way is crucial

We can learn to use guest feedback like a crystal ball to see what may happen next and mitigate the severity of the problems as they may occur

Responding to guest reviews is not always the easiest thing to do, especially if they are negative, and there are different ways that you can respond

Revenue managers should regularly compare price positioning with reputation positioning because reputation impacts price elasticity