revenue

Bookings Aren’t Revenue: When OTA Revenue Leakage Happens

To maximize revenue performance, you need to understand not only where bookings come from, but also how much profit each channel delivers

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How Hotel Chains Can Maximize Direct Bookings This Spring

For hotel chains and groups, the Spring seasonal surge is not just a revenue opportunity. It’s a testing ground. Here are five proven approaches

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bing ads icon on mobile phone

Why Hotels Should Add Bing to Their Channel Mix

When hoteliers think about hotel paid search advertising, most immediately focus on Google. While Google Ads remains a core part of any digital marketing strategy, relying on a single search […]

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cogwheel article image about the new hotel ai funnel looking at discoverability vs transaction

The New Hotel AI Funnel: Discoverability vs. Transaction

Just like getting a hotel to rank on page one of Google, discoverability is about being an option in the consideration set, or were we even surfaced

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berlin skyline the city that hosted itb 2026 highlighting the data infrastructure challenges facing the travel industry

ITB 2026: Data Infrastructure Challenges Facing the Travel Industry

What follows is a synthesis of the core data challenges that customers and prospects across the industry are actively working to resolve in 2026

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coins being stacked up to reflecting the importance for hotels to understand why their hotel forecast might be wrong and how to fix it

Why Your Hotel Forecast Is Wrong and How to Fix It

A forecast that is consistently off isn’t just inconvenient, it means pricing decisions made on shaky foundations and demand opportunities that go unnoticed

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How Hotels Win Group Sales with Seamless Amenity Booking

For years, hotel “amenities” were treated as line items, but now hotels are getting more sales with high-value amenities and frictionless group bookings

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Your New Front Door: What the MCP Means for Hotels

The question is not if AI will change hotel distribution. It’s who will control the conversation when it does. This is where MCP is exciting for hoteliers

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Personalized Guest Experience: How to Boost Reviews & Revenue

A personalized guest experience has become one of the most important drivers of satisfaction, loyalty, and revenue for hotels

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The Hidden Revenue in Your Existing Database

Hidden revenue in your existing database is not theoretical. It is measurable and scalable. Your database is a portfolio of future bookings waiting for you

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