revenue
Bookings Aren’t Revenue: When OTA Revenue Leakage Happens
To maximize revenue performance, you need to understand not only where bookings come from, but also how much profit each channel delivers
How Hotel Chains Can Maximize Direct Bookings This Spring
For hotel chains and groups, the Spring seasonal surge is not just a revenue opportunity. It’s a testing ground. Here are five proven approaches
Why Hotels Should Add Bing to Their Channel Mix
When hoteliers think about hotel paid search advertising, most immediately focus on Google. While Google Ads remains a core part of any digital marketing strategy, relying on a single search […]
The New Hotel AI Funnel: Discoverability vs. Transaction
Just like getting a hotel to rank on page one of Google, discoverability is about being an option in the consideration set, or were we even surfaced
ITB 2026: Data Infrastructure Challenges Facing the Travel Industry
What follows is a synthesis of the core data challenges that customers and prospects across the industry are actively working to resolve in 2026
Why Your Hotel Forecast Is Wrong and How to Fix It
A forecast that is consistently off isn’t just inconvenient, it means pricing decisions made on shaky foundations and demand opportunities that go unnoticed
How Hotels Win Group Sales with Seamless Amenity Booking
For years, hotel “amenities” were treated as line items, but now hotels are getting more sales with high-value amenities and frictionless group bookings
Your New Front Door: What the MCP Means for Hotels
The question is not if AI will change hotel distribution. It’s who will control the conversation when it does. This is where MCP is exciting for hoteliers
Personalized Guest Experience: How to Boost Reviews & Revenue
A personalized guest experience has become one of the most important drivers of satisfaction, loyalty, and revenue for hotels
The Hidden Revenue in Your Existing Database
Hidden revenue in your existing database is not theoretical. It is measurable and scalable. Your database is a portfolio of future bookings waiting for you
