revenue
Gain competitive advantage – build a revenue culture and align departmental goals
NB: This is an article by Pontus Berner, Co-Founder and Managing Partner at berner+becker revenue management. At berner+becker we strongly believe that building up a revenue culture in a hotel […]
5 Mistakes Revenue Managers Make When Communicating Strategies
Revenue Managers are often tasked with deploying discounts and promotions in order to boost sales during low periods. The question that immediately follows these actions is whether the bookings would have […]
6 Psychological Pricing Tricks for Hotel Revenue Managers
In the chaotic universe that is the daily life of Hotel Sales and Revenue Management, it can often be difficult to think of creative ways to approach pricing. Don’t worry, […]
Expedia launches Rev+, a revenue management tool
Expedia, Inc. is officially launching Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expedia Partner Central (EPC), the company’s […]
Ideal Pricing vs Only Pricing: Revenue Strategy Beyond Price
Hospitality experts agree that hotels can’t maximize profitability by managing rates alone. When your revenue strategy only focuses on managing price, you can’t deliver optimal results. Managing only price works […]
Hoteliers Continue To Try And Quantify Impact Of OTAs
The positive impact of the OTAs on hotel industry performance, at least in terms of occupancy numbers, can’t be argued, but identifying exactly where that business is coming from and […]
Creative Ways Hotels Are Generating Ancillary Revenue
NB: This is an article from Leonardo In a recent article, we introduced you to the idea of starting to think beyond selling hotel rooms and uncover ways to generate […]
Why Revenue Managers Are Paid Less Than Finance Managers
I’ve worked in Corporate Finance and in Revenue Management for the Hospitality and other industries and I can confirm that, when done correctly, there is no more analytically intense profession than […]
Arm Your Sales Team with Dynamic Pricing Strategies
An argument could be made that the hotel industry was late to the revenue management game. While airlines were early to develop dynamic pricing strategies, it wasn’t until much later […]
Take control: drive revenue strategy beyond pricing
Developing a pricing strategy is critical to most businesses, but how does that strategy need to differ with perishable inventory vs non-perishable? When an office supply store prices a product […]