revenue
Your Guests Booking Habits Are Changing, Yours Must Change Too
The only consistent aspect in the way people plan travel is that it’s constantly changing. Each decade brings new ways for customers to connect with the hospitality experience because of […]
Can Your Data Answer the 5 W’s of Storytelling and Improve Revenue Strategy?
Every compelling story – a thrilling book, a coworker’s wild weekend recount, an upcoming blockbuster movie – contains some very familiar elements. Commonly referred to as the five w’s […]
Hotel Sales: “Why Do Our Rates Change? We Discount When It’s Slower!”
Every day your hotel sales, reservations and front desk colleagues are fielding questions from both prospects and guests regarding why it is that the rates are so much higher during […]
Identifying Right Types of Smart Data Critical to Revenue Management
Big data has been a starting player on the strategic revenue roster for years. In fact, years before big data exploded into something like a phenomenon, hotels were increasingly incorporating […]
How Big Data Is Driving Loyalty Program Revenue
It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more […]
How Customers Perceive a Price Is as Important as the Price Itself
Price wars have broken out in consumer industries around the world. Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins […]
Amid Global Uncertainty, Hotels Must Prepare Strategy for Possible Downturn
The Asia Pacific market ended 2016 with a mixed bag of results, marginally increasing occupancy 1.6% to 69%, but also posting a 0.9% fall in average daily rate to finish […]
4 Ways to Increase Your Direct Bookings
Nary a hospitality conference is found without the token debate about OTAs and their impact on hotels’ direct bookings. This trending topic has become so prevalent and so fierce, in […]
Hotel Rooms Departments Struggle to Control Expenses
Changes in rooms revenue per available room (RevPAR), and RevPAR penetration receive a lot of attention from hotel managers. This is because the monies hotels receive from renting guest rooms […]
Next-Gen Revenue Management: Innovating analyst productivity through real-time data
Current revenue-management systems were not designed to handle vast amounts of data. Therefore, in the near future, they will not be equipped to handle today’s progression of Big Data. New […]
