revenue

As many hotels put their 2019 revenue budgets to bed, they are turning to compensation plans for their key revenue staff. Obviously, the budget numbers comprise most of the compensation […]

Utter the words ‘rate parity’ and we all shudder… after all, ensuring that we have the same rates on all channels isn’t always straight forward. Often the rates aren’t updated simultaneously on all channels but that is often the least of our problems.

Ted Turner, founder of Cable News Network, once said that ‘to be happy in this world, first you need a cell phone and then you need an airplane.’ An increasing […]

Five years ago, Dan Ariely, a professor and director of the Center for Advanced Hindsight at Duke University, compared Big Data to teenage sex for several funny reasons. I’d like […]

In today’s world, travelers have become more technologically sophisticated. It is becoming increasingly difficult to measure guest behavior through a standalone system. The modern hotel marketer is encouraged to be […]

Understand your audience. Know your product well. Develop a rate plan. Deliver it at the right time and via the right platform. There you have it. A SUCCESSFUL RATE PLAN! […]

Segmentation is critical to a successful revenue management strategy. Without accurate segmentation, it’s nearly impossible to have accurate forecasts or budgets. After all, if you don’t know who is booking […]

Lodging is a cyclical industry meaning that it passes over time through four distinct phases: peak, contraction, trough and expansion. Most industry participants believe that 2007 was the previous peak […]

Once a classic American holiday tradition, Black Friday – the mega shopping day just after Thanksgiving – has firmly established itself on this side of the Atlantic as well. NB: […]

Hotel Preventive Maintenance (PM) has long been viewed as a necessary hotel engineering function and best practice. NB: This is an article from Guestware Most owners assume the management team […]