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ai generated human profile with data lines running into it's head reflecting how ai systems can analyze structured and unstructured data to help identify high yield customer segments for targeted marketing

How AI Assists Identifying High Yield Segments for Marketing?

Analyzing vast quantities of structured and unstructured data, AI systems can now detect nuanced patterns in spending potential and loyalty characteristics

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Graphic of a digital brain and Human head reflecting how hotel revenue is about to be transformed by AI and asking the question are hotels ready

Hotel Revenue is About to be Transformed by AI. Are You Ready?

For hotel general managers and revenue managers, the message is clear: success and profitability depends on embracing systems that are built to learn

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3 Emerging Booking Trends You Can Not Ignore in 2025

The guest booking journey is constantly evolving, is your hotel’s direct booking channel ready to welcome today’s modern guests?

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Do Not Discount: Attract Low-Season Guest With Their Needs

The guest perspective unveils a strategic opportunity for hotels, which might traditionally view the arrival of low season with some uncertainty

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How Hotels Can Reduce Credit Card Disputes and Chargebacks

Surprisingly, many chargebacks come from miscommunication – or no communication at all. Being proactive can help reduce this issue

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3 Moves Hotels Can Make Now to Simplify Peak Season Later

Peak season doesn’t need to be a scramble. With the right moves, hotel teams can ease the pressure, improve guest experience and unlock new revenue

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3 Ways to Reward Guests for Booking Direct

You could offer enticing, direct booking only perks – like free parking, welcome drinks, early check-in, or even exclusive rate discounts

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The $6 Billion Hotel Revenue Opportunity

The revenue from short stays can range from 60% to 70% of the night price, creating a compelling financial incentive for hotel operators

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two professionals in a hotel room possibly on a bleisure trip as it is an increasing travel trend

Bleisure Travel: 5 Strategies to Reach this Growing Market

The global bleisure travel market size is calculated at USD 816.24 billion in 2025 and is forecasted to reach around USD 3,573.74 billion by 2034

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tightrope walker reflecting the balancing act for hotels and the changing of the high season and asking the question are they ready

High Season Is Changing – Is Your Hotel Ready?

The concept of “high season” is no longer about timing, but tuning into shifting values. Hotels who meet these will win the bookings – and loyalty

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