revenue

By keeping GDS in the distribution mix, hotels strike a balance, maximising profitability from direct bookings while securing volume and premium ADR

Lowering prices too much can have long-term effects: guests get used to discounted rates, making it harder to return to normal pricing later

Here are 5 ways to market a hotel across the guest journey to elevate visibility, drive demand, convert bookings, and make the most of the festive season

If we follow the guest journey, stage by stage, it becomes clear just how much waste stands between the guest and their experience

Headline metrics like ADR and even RevPAR can create the illusion of growth when the full revenue picture tells a different story

When used strategically, free room upgrades are a powerful tool for hotels to optimize occupancy, enhance guest experience and build loyalty

For hotels, a subscription model offers a great opportunity to create stable income streams, foster loyalty and maximize occupancy year round

Hotels that win in the next cycle will be those that recognize M&E not as an afterthought, but as a key, resilient, and highly profitable revenue stream

Search interest in “Travel Tuesday” has risen more than five-fold in just two years, even as “Cyber Monday” searches decline

Rooms that go empty don’t just lose its rate value. It also loses secondary revenue that guests might spend in your restaurant or at the bar