revenue

Without routine OTA revenue recovery audits, revenue leakage can accumulate unnoticed over time, potentially affecting a hotel’s overall profitability

Some worry that getting rid of rate parity will result in unpredictable pricing, with hotels constantly lowering prices to attract guests, leading to chaos

This article tells the stories of two commercial managers – one who still trusts his instincts and another who has fully embraced data

Black Friday and Cyber Monday are well-known deal days for travelers, and the most recent newcomer to this bargain shopping week is Travel Tuesday

The GDS is a critical platform for hotels to capture more bookings. By marketing to travel sellers the hotel can secure incremental revenue

Don outlines what Group Metrix is by first explaining what they are not, then he explains how their service works and benefits hotels

Today, revenue management is about doing business strategically. It requires a deep understanding of the guest journey, booking window and market trends

With a 25+ year career in revenue, I cannot begin to count the number of times that I have been asked that very question. NB: This is an article from […]

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

As a hotelier, one of the most critical aspects of revenue management is setting the right prices at the right times. This is where a seasonal pricing strategy comes into […]