reputation

A hotel’s reputation has major influence on revenue through effects on price perception of guests, as a customer loyalty measure, and a marketing factor

We sought to uncover more specific influences besides common internet search engines to help determine which review channels should be the main focus

Peak season brings its challenges, but with some foresight and preparation, you can still ensure you meet the expectations of your guest

Crafting stellar replies to reviews is easier said than done. In practice, it means a lot of time spent on addressing each review as a unique conversation

Guest feedback holds the key to unlocking invaluable insights that can drive operational improvements and enhance guest satisfaction

AI is turning reviews upside down, generating fake reviews that are increasingly more difficult to distinguish from those written by the average traveller

AI can play a valuable role in helping hotels manage review responses by analyzing reviews, generating suggested responses, and assisting sentiment analysis

Though there are many ways to build your online reputation, here are the most vital methods you should incorporate into your ORM strategy

Guest sentiment data is another critical piece of the puzzle that can take hoteliers feedback gathering efforts to new heights

To improve guest satisfaction, hotels must focus on fully understanding guest preferences and creating unforgettable experiences