reputation

A hotel’s TripAdvisor ranking is calculated using guest ratings however it’s not quite that simple. The current algorithm is based on assessing four areas:

The quantity and quality of your reviews, management responses, social media posts and photo uploads play a key role in your hotel reputation management

It was my friend’s birthday yesterday. To give him a surprise, I ordered a choco lava cake from a newly opened bakery in our vicinity. NB: This is an article […]

Managing a hotel requires visibility and insight into your operations from every angle. Understanding hotel metrics, and how to measure them, is key

There a two words that give hoteliers a nightmare: Negative reviews. Almost every hotel struggles with reviews in 3 ways. Let me suggest how to avoid them

It’s not the end of the world when a guest @mentions you on social media. Like any interaction with a guest, they are customer service opportunities

Social listening will help you better understand how changes are trending among your consumer base – in a hotelier’s case, that would be future guests

Any element of your hotel experience could currently be acting as either a chute or ladder in the mind of a guest, impacting their score of your property.

Results from the six month period show that hotel guest satisfaction took a U-turn. Nearly every major hotel chain saw guest satisfaction numbers decrease

Due to rising concerns that travelers have when booking, the data that supports their decision is now shifting its structure and content