reputation

Responding to reviews should still be a key task for hoteliers. Every review response should be personalized as they are publicly available for all to see

Guest satisfaction is an key indicator for hotels. High guest satisfaction leads to increased customer retention rates, minimizing acquisition costs

You want to receive reviews from your guest, but they do not know that you would like to receive some feedback about their stay

Researchers recognize when travelers leave a review, their opinion can be offered in two different ways – an explicit opinion or an implicit opinion

For great guest experiences that convert into higher revenue, you need streamlined operations, clear guest communication and detailed guest intelligence

As travelers set sights on more travel and more experiences, hoteliers must prioritize improving their hotel reputation and expanding their digital presence

With the majority of travelers looking for reassurance, there is a significant risk they leave your hotel website (without booking) to check reviews on OTAs

There is no mistaking the importance of online reviews for hospitality. 85% customers trust an online review before making a booking

When looking at online hotel and lodging reviews, consumers and even hotel management know to take stars, or lack thereof, with a grain of salt

As much as travelers want to hear what a guest has to say about your hotel, they also want to see your hotel’s responses