pricing

Price disparities are inevitable, but with these tips, you will be able to combat them on your hotel’s website and ensure more visitors book direct

Personalized does not necessarily mean lower prices. The objective is to provide guests with a price that is aligned with their expectations

5 focus areas that you should consider prioritising, adjusting and monitoring to increase RevPAR and capture more profit before increasing room rate

While there are many ways to increase your hotel revenue depending on your property’s needs, here are 15+ tactics to get you started

It provided the opportunity to rethink pricing strategy, moving from a price level system to an open pricing system, which is more dynamic and profitable

Unlike off-peak season, shoulder season isn’t a time when business is low. However, if overlooked, hotels don’t have a strategy to keep business flowing

How do you then find the correct price point from the start? The answer lies in setting the right RevPAR target, and doing so based on data

Here’s how discounting can have negative implications on your business in the absence of data-driven decision-making

From rate level distribution and occupancy-based pricing to discount codes and upselling, we look at pricing strategies to fit each hotel and market

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?