otas
No signs of increased competition between OTAs
NB: This is a press release from HOTREC HOTREC, the European trade association of hotels, restaurants and cafes, unveils the results of its second hotel distribution study, based on responses […]
5 Myths About Online Travel Agencies
With a dizzying array of discounted vacation packages floating across the web, securing a bargain seems like a simple task. But with online travel agencies like Expedia reportedly tweaking search […]
Fighting Rate Disparity: Keep Your Room Rates in Check
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on […]
What OTA Commissions Are Costing You
Reducing your OTA commissions; is it worth it? As Dennis Schaal recently reported in “The Definitive Oral History of Online Travel”, it’s been more than 25 years since the birth […]
The One Question That Terrifies Hotel Marketers
NB: This is an article from Tambourine You’re precise with your numbers. You’re diligent and know where every cent of your hotel marketing budget is spent. Your owners and hotel […]
Hotels Increasingly dependent on OTAs
HOTREC, the European trade association of hotels, restaurants and cafes, unveils the results of its second hotel distribution study, based on responses from over 2000 hoteliers. The results show an […]
Is it the death knell for rate parity?
So the CMA has announced the launch of a monitoring project for hotel pricing. We’ve been here before. It was all the way back in September 2010 that the UK […]
Amadeus hotel room marketplace growing fast
Debate about the tensions in the hotel room distribution market is usually dominated by the battle between direct distribution and the large global OTAs. Hotels understand the value global online […]
Airbnb’s Potential to Become a Distribution Partner
Airbnb’s growth has truly been explosive. According to a recent article in the Wall Street Journal, Airbnb generated $340 million of revenue in the third quarter of 2015, with bookings […]
Battle to Book Direct May Be Won, But the War Will Not
” Book direct ” is the war cry of hotel owners, management company executives, chain CEOs and many marketing consulting groups. Like real war, the costs and benefits must be […]