otas

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

According to a study, 52% of travellers visit a hotel website after seeing it on an OTA and 20% of direct bookings happen after a hotel was found on an OTA

To attract the share of direct sales they’re losing, hotels must match OTAs perceived convenience. One way to do this is implementing a booking engine

Largest opportunity window for OTAs right now is the U.S. market. Americans are increasingly more interested in traveling and currently more optimistic

If your hotel is in rate parity, and guests are not able to book a lower rate, then there are no price incentives to drive them to an outside channel

Even though direct bookings are on the rise, OTAs are likely to want to earn back their lost market shares as soon as the travel resumes

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy

The gradual ramp-up this summer is great chance for hotels to be strategic about their return to business and set a better, healthier distribution strategy

Despite early predictions that the OTAs would dominate the distribution landscape, direct bookings are on the up and phone reservations are resurgent