Online

Each part of the funnel is a different hurdle in the booking process, not to mention the fact different traffic types enter the funnel at different points

Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings

Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

We provide a summary of how this phuket sandbox campaign is impacting hotel booking trends and what factors to take into consideration when reopening

The good news regarding the reopening of hospitality across Ireland in April meant that May was a strong, positive month for bookings as the country’s collective sentiment lightened and optimism […]

Last week Amazon added code to its digital properties to block FLoC from tracking visitors using Google’s Chrome browser

Many hotels fail to tailor their website to the season, choosing instead to keep the same design and offers all year. But every season has its own dynamics

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic