Online

Intraday bidding is a campaign-level bid multiplier and its recent release on Google Hotel Ads marks the first time it is available for metasearch

Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails

From customizing your booking engine to your brand to adding photos and descriptions, there are things you can do to optimize your online booking engine

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

Multilingual online traffic is higher than ever, so advertisers should implement multi-language Facebook ads to reach the greatest potential of customers

Negative reviews can drive away customers and hurt revenue, leaving a bad taste in customers’ mouths. A simple text message can help reduce this

It is important a hotel takes initiative and follows up with potential guests throughout the entire booking process. This increases the chances of success

Since the end of summer 2021, Google has begun to identify eco-sustainable hotels and Google Travel users can already see information about these hotels

Although Europe is suffering from the new wave of contagion, tourist demand in each European country shows sudden drops in travel intentions