Online

Hotels that align their content strategy with EEAT will not only rank better but will remain discoverable as AI-driven travel planning becomes the norm

Here we answer frequently asked questions about seasonal paid search advertising and provide advice to get you started with your hotel

AI making bookings can sound exciting, but in hotel reservations, this vision faces hurdles which could stop it from becoming a distribution channel

Instagram posts being indexed in search means your social feed matters more. It’s no longer enough to be present. You need to be compelling and consistent

Historically, we’ve seen the same key elements in the Search Engine Results Page (SERP): ads placed at the top, a map or local listings beneath, and organic results taking up […]

We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart

While hotel booking abandonment shares some similarities to eCommerce cart abandonment, booking abandonment is more complex due to the following factors

ChatGPT agent can navigate websites and execute multi-step workflows independently, raising questions about its impact on hotel discovery and booking

In the competitive hotel metasearch landscape, reviews and ratings are more than just numbers, they are powerful tools that influence your online visibility

Google has started to integrate hotel ads into the results delivered by its Gemini AI, potentially making metasearch an even more vital marketing channel