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Understanding these channels and functions is essential for optimizing distribution strategies and enhancing customer experiences through the journey

By recognizing and addressing these metasearch red flags, hotel marketers can avoid common pitfalls and ensure their campaigns are impactful

Booking are smart, and they’re not going to let a designation keep them from maintaining their dominant position in the EU hospitality landscape

Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings

We look at common challenges at each stage of the booking funnel. Plus, we will give you actionable strategies to overcome them

For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast

When the relationship is finely tuned and tailored such that OTAs don’t become your only channel, the cost is more than compensated for by bookings

Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals

While the fees charged by OTAs like Booking.com can take a chunk out of your bottom line, there are a few ways that you can effectively grow revenue

With the right strategies in place, hotels can effectively boost their direct bookings, enhance revenue streams and establish stronger guest relationships