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We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue

Let’s break down why WhatsApp is the MVP in hotel guest communications. We’re talking engagement through the roof – far surpassing old-school email

The content on your website is crucial. By employing the help of Generative AI, you can significantly reduce the time spent on content creation

The high season doesn’t have to be stressful. With the right strategies you can turn high season into a time of unprecedented growth and guest satisfaction

OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings. The primary drivers for this is their nimble nature

At each journey stage you can turn a guest into a brand champion. Hotels that get it right can gain more referrals, positive reviews and increased revenue

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

Along with content parameters, the core update included revised spam policies to address the increasingly sophisticated, targeted approaches

Monitoring SERP volatility and adapting your strategies is key to maintaining search visibility. You’ll have to dance with Google to maximize its power

We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings