words search engine marketing on a blue piece of paper but is sem better than seo

SEO vs SEM: What’s the Difference and How Can Both Benefit Your Hotel

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

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5 Smart Lessons On Hotel Website Navigation

It is our duty to provide a website with better navigation. Designing strong navigation is both an art and science in information architecture.

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Why Should Every Hotel Be Using Google Hotel Ads?

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

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Confidence In Travel Starting To Return Across Most Regions

Confidence in travel is starting to return across most regions, with pick-up, web traffic, and pace showing significant increases over the last few months

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Guest Acquisition Cost: Everything Hoteliers Should Know

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

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the hotels network outrigger hotel website conversion case study

How Outrigger Hotels and Resorts Increased Website Conversion and Direct Revenue

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

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The Role of Travel Announcements On Travel Recovery

Examining the latest Air Ticketing Data it is clear that travel recovery is performing at a different pace from country to country – even in the same region

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Tips For Identifying and Attracting The Right Hotel Customer

When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

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Lybra Destinations Search Data Trentino

Drop in Searches For Destinations in Trentino, Decisive For Low Season

After a promising beginning of August, the pressure of demand for destinations in Trentino-Alto Adige collapsed during the first week of September

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mirai article image detect hotel direct sales opportunities

How to Improve Your Hotel Distribution, Direct Sales and Your Results.

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered

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