SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?
Confidence in travel is starting to return across most regions, with pick-up, web traffic, and pace showing significant increases over the last few months
If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success
Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive
Examining the latest Air Ticketing Data it is clear that travel recovery is performing at a different pace from country to country – even in the same region
When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business
After a promising beginning of August, the pressure of demand for destinations in Trentino-Alto Adige collapsed during the first week of September
The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered