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There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

If you are prepared to learn these vital techniques, let’s go through some helpful advice for choosing the right keywords to attract targeted traffic

Managing and updating photos on every single channel across the global travel network is a lot more than most hotels have time for these days

Is the metaverse a digital playground for friends? Or is it a commercial space for companies and customers? It’s a little of both

Whether you’re just starting out with social media marketing or looking for new ways to expand your approach, here are ten ideas to include in your strategy

Effective omnichannel marketing happens when companies provide a set of seamlessly integrated channels, catering to customer preferences

Capturing Gen Z travelers would result in a considerable revenue increase for your hotel and create opportunity to foster a young loyal following 

Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed

While email is a simple tool, there are a number of requirements to fulfil if you want your email campaigns to be successful. Here are the general steps:

While traditional marketing strategies still yield results, they have now become merely an auxiliary factor in the overall success of a hotel marketing plan