Online

Your OTA profile convinces people to stop on your listing and/or find your website. It’s at the top of your marketing funnel, so it needs to look nice

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

The spike in mobile searches is here to stay. We look at some of the common causes of low conversion rates and solutions to help you improve them

The right hotel distribution strategy can amplify your online presence, boost reservations and engender growth to a great extent

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

Price disparities are inevitable, but with these tips, you will be able to combat them on your hotel’s website and ensure more visitors book direct

As long as you allow for bookings on your website, you have an eCommerce platform and this provides an immense opportunity for revenue growth

This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

If your hotel has meeting and event spaces, your website must cater to meeting planners. Here is where hotel website personalization comes into play

There are three critical touchpoints that you can impact, which can influence the decision-making journey of travelers who are still on the fence