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Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

Similarly to the vast majority of a digital marketing pricing, there are a lot of factors which influence the price of SEO. We’ve explain a little more:

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

Every phone call should be treated as a critical opportunity to establish a positive relationship that results in a booking and, ultimately, a loyal guest

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

Pre-authorizations are an indispensable way to preserve cash flow as they protect hotels from losses like late cancellations, chargebacks and no shows

In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices

Optimizing for the middle and bottom funnel terms will never be a waste of time or effort and should be a large part of your keyword strategy

Marketing has indeed become a race for the most clever, efficient, and profitable ways to nudge customers toward the buying decision

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability