Online

Your guests want more control. When it comes to their hotel stay, ABS (attribute-based selling) offers the same retail style customization they are after

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest

As the hotel industry’s recovery from the pandemic has progressed, bookings on OTAs have again outpaced hotel website bookings

With limited budgets and resources, it can be challenging to compete with larger hotels and chains that have a more extensive marketing budget and reach

As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine

We focus on the peculiarities, best practices, and other aspects of booking.com and provide some insights to help you set up in the best possible way

As the digital face of your brand, your hotel website can act as an ally or foe, making or breaking your bottom line

To ensure higher guest satisfaction and higher conversion rates online, hotels should regularly audit local listings as part of their entire online presence

Thanks Booking.com for great service. Or should I say, “thanks hotel for rolling out the red carpet to Booking.com so that they can roll it out for me?”