Online

Content marketing for hotels: Tell your story

Content marketing is more than a buzzword. It’s an important part of your hotel’s marketing strategy. Simply put, it’s the creation and distribution of valuable assets, such as videos, blog […]

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A sneak peek at Google upcoming travel app, Trips

News that Google would soon begin testing a new mobile travel application leaked out last week, and now we have more details, including screenshots, of what that app will look like. […]

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What does Facebook Algorithm Change Mean for Hotels

When the focus is on engagement, hotels on social media need to keep up-to-date on the latest best practices. Facebook made that a little more difficult this week. The social […]

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How luxury brands should engage on Instagram & Snapchat

What do David Yurman and the George Washington Bridge in New York have in common? The answer: nothing. Except that there is a giant David Yurman billboard oozing luxury as […]

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Direct bookings benefit from accessible contact info

In order to gain an advantage in the direct bookings fight with OTAs, one easy fix is to ensure your hotel’s contact information is displayed prominently on your website. One […]

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High Proportion of Online Hotel Reviews Suspicious

  Around 20% of online hotel customer reviews may be unreliable or fake, according to Dr Markus Schuckert and Professor Rob Law of the School of Hotel and Tourism Management […]

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Why Social Media is Important for Hotels (Pt. 2)

Social Media Isn’t a Single Strategy Social media isn’t meant to be used as a single strategy to gain more bookings. When it comes to online marketing for your hotel, […]

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Why Social Media is Important for Hotels (Pt. 1)

Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t really sure where to find the answer. The […]

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Setting Online Reputation Objectives for Hotels

NB: This is an article from ReviewPro Many hotels collect and analyze data but not everyone knows how to use this insight to set goals and objectives for their team. […]

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Hotels have the data to be better with email

OTAs and airlines are well known for sending emails with helpful information and lucrative offers. They constantly remind us that they are there if we need them. But for some […]

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