Online
Tripadvisor airline reviews to change airline marketing
NB: This is an article by Shashank Nigam, CEO of SimpliFlying When was the last time you booked a hotel without reading a TripAdvisor review? 93% of travelers say that […]
Airbnb Presence Growing According to CBRE Hotels
Airbnb’s presence in key markets throughout the U.S. is growing at a rapid pace, with users spending $2.4 billion on lodging in the U.S. over the past year, according […]
5 ways hotels can improve direct online booking conversion
NB: This is an article by Katie Colangelo, Director of Business Development at Ve Interactive Hoteliers have a lot of room to improve in 2016 when it comes to converting […]
5 important US hotel and travel trends
NB: This is an article by Fig Cakar, Managing Director (Americas) at Siteminder The end of a calendar year is always a great time for reflection assessing your hotel’s […]
Airbnb soars, faces headwinds in Japan
JAPAN is the fastest growing market in the world for Airbnb, but operators of hotels and inns there said they are not concerned about the inroads made by the […]
Google’s New Trip Planning Search Display
NB: This is an article by Asher Fusco, Associate Director Copy & SEO at HeBS Digital Google has found yet another way to harness its wealth of information to provide […]
More than half of Indian leisure travelers search and shop online
NB: This is a viewpoint by Chetan Kapoor, research analyst covering Asia for Phocuswright Inc. Over the past decade, the Indian travel market has undergone a dramatic transformation. Driven […]
Is rate parity good or bad for the industry?
NB: This is an article by David Kong, President & CEO of Best Western International Online travel agencies surged into power after 9/11. As they gained control and influence […]
5 Step Rate Parity Busting Tactic
NB: This is an article by Robert Hernandez, Revenue Discovery Consultant & Trainer at Origin World Labs The fight is on globally to end rate parity. While governments and […]
Guest engagement and impact on top line revenues
A savvy hotelier knows that the difference between an engaged guest and a disengaged guest could mean the difference between meeting the bottom line and not. Engaged guests feel […]