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Google Analytics is a tool that’s often spoken about in digital marketing, and worth being in the know about for any hotelier who wants to build a high-converting website. In […]

OTAs, metasearch, wholesalers and traditional travel agencies can be an important part of the mix, but they are no match for booking direct Following the launch of book direct campaigns […]

As an independent hotelier, you have to constantly market your hotel to attract steady business. Unfortunately, if you’re not a part of a large chain and you don’t run a […]

Andy Kauffman is a digital guru. He is vice president, digital marketing & Marriott.com for Marriott International working as the general manager for Marriott.com. He oversees everything from product strategy, digital acquisition, […]

Google has never been lacking in confidence – and that’s not just because it has a market cap of $487 billion and last year took in $74.5 billion in revenues. There […]

Travel Tripper, the industry’s most innovative provider of hotel reservation and e-commerce solutions, today announced the launch of Travel Tripper Web (TT Web). This new website platform for hotels increases […]

With its promised flurry of shiny new software, apps, and marketing platforms, 2016 is already an exciting year. Hotel industry giants with big budgets have already gotten a head start […]

Expedia Inc.’s chief executive officer is expecting more company in the world of online travel booking, predicting Facebook Inc. will follow Google into the business. Facebook is already working on […]

It would be fair to say that the conversation around instant booking on travel search sites has been broadly supportive of the concept so far. Ever since March 2011, when […]

Technology is proving to be something of a double edged sword for the big hotel chains. On the one hand it’s helping them to engage with guests through easily scalable […]