Online
How to Optimize Hotel Images for SEO
We all know that high-quality images are important in telling your property’s story, and grabbing the attention of travel shoppers as soon as they hit your website. Images are an incredibly […]
3 Signs Your Hotel Website Isn’t Converting and How to Fix It
NB: This is an article from eMarketing Associates Once you’ve launched your hotel website, it’s important to track and measure its success along the way. The best way to determine […]
Why cross-channel is the future of email marketing
Customers are engaging with your brand across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets; but regardless of how they engage, they expect a customised, […]
How Virgin Hotels’ digital marketing strategy took shape
Virgin Hotels has just one hotel online—The Virgin Chicago—which opened in early 2015. So its digital marketing has been a study in focus. Yet not for long. The U.S.-based lodging […]
5 Brands Crushing It with Email Marketing and Automation
Today’s marketers are going beyond one-off emails. They’re using email marketing and automation to support their marketing strategies and are seeing results. These automated emails are personalized and relevant. They’re […]
Best Practices for a High-Performing Hotel Website
Earlier this month, I was honored to speak at the Digital Hotelier Masterclass in London, England. Hosted by Masterclassing Inc., I was joined by about 40 or so hotel professionals […]
6 ways to turn loyal guests into promoters
Many hoteliers wonder “how do I promote my hotel” but not as many ask “how do I get my guests to promote my hotel”. We all know that positive word of […]
Dynamic Rate Marketing and How You Can Use it?
NB: This is an article from Little Hotelier Having a strategy behind your room rates is critical to your success as a small hotel. Not only is it the key […]
Marriott brings its social media war room to Europe
The once-ubiquitous social media “war rooms” that sprung up around big events like the Super Bowl are becoming a thing of the past. Instead, brands are now battling to make sense […]
What do Google’s mobile changes mean for travel?
In recent weeks Google has announced a number of tools to respond to user intent for mobile holiday research and booking. This came alongside the not-so-surprising stats that mobile traffic […]
