Online
Why Google woke up and smelt the travel coffee
Google has never been lacking in confidence – and that’s not just because it has a market cap of $487 billion and last year took in $74.5 billion in revenues. There […]
Drive Direct Revenue with New Booking Platform
Travel Tripper, the industry’s most innovative provider of hotel reservation and e-commerce solutions, today announced the launch of Travel Tripper Web (TT Web). This new website platform for hotels increases […]
Top 2016 Hotel Digital Marketing Trends
With its promised flurry of shiny new software, apps, and marketing platforms, 2016 is already an exciting year. Hotel industry giants with big budgets have already gotten a head start […]
Expedia Expects Facebook to Follow Google Into Travel
Expedia Inc.’s chief executive officer is expecting more company in the world of online travel booking, predicting Facebook Inc. will follow Google into the business. Facebook is already working on […]
Caution urged over instant booking trend on metasearch sites
It would be fair to say that the conversation around instant booking on travel search sites has been broadly supportive of the concept so far. Ever since March 2011, when […]
The Big Tech Drive to Encourage Loyalty
Technology is proving to be something of a double edged sword for the big hotel chains. On the one hand it’s helping them to engage with guests through easily scalable […]
Heal your Self-Inflicted Wound and Decrease OTA Dependency
NB: This is an article by Max Starkov, President and CEO of HeBS Digital Background: The year of 2016 will be the first in which OTA revenues in the U.S. […]
Regional search prime opportunities for hotels
Affiliate sites and online travel agencies have kicked brands out of first-page search results, according to a new report by L2. Across 452 non-branded keywords, TripAdvisor had the highest first-page […]
TripAdvisor chief on Instant Book and hotel direct campaigns
TripAdvisor president and chief executive Steve Kaufer admitted there was initial push back from hotels about Instant Book because he did a “phenomenally terrible” job explaining it. Speaking at this […]
As Big Players Diversify, Hotels Pursue New Strategies
Way back in the swinging sixties of the internet age (about five years ago), the roles of the major players in the travel industry were quite simple. Google was for […]
