Online

NB: This is an article by Ellis Connolly of TrustYou via Leonardo I’d like to start out this blog post with a brief story about tomato soup… While my wife […]

Messaging is exploding as an engagement channel at hotels. Within the past year, hotel brands big and small have made headlines for their experiments with various channels, as well as […]

At WIT 2016 Conference in Singapore last month, Lorraine Sileo, vice president research of Phocuswright, shared the key trends that mattered in online travel. Q. What are the big global […]

According to PhoCusWright, in 2011 U.S. hotels sold approximately US$1.85 billion in ancillary products and services, which accounted for 1.7% of the country’s total hotel revenues – when compared to […]

The changing nature of the travel industry has been a hot topic at this year’s Web Summit. Gillian Tans, the CTO of Booking.com, particularly emphasised how increased mobile usage is […]

Running a hotel isn’t easy. In the day-to-day grind we can sometimes let some things fall through the cracks. Today, let’s take a step back to reflect and talk about […]

Google has unsettled the SEO community throughout 2016 by releasing back-to-back updates to its SERPs and search algorithms. The latest, and hopefully the last change for the year, was announced […]

We recently had the pleasure of participating in Leonardo’s first-ever Digital Marketing Summit for Hoteliers, “The Evolving Shopping Journey and Its Impact on Direct Bookings.” Hoteliers from all over the […]

What are the most important factors for creating content that sells hotel rooms? What does “content” – that buzzword of all buzzwords – mean when it comes to hotels? There […]

A common challenge that many independent hotels continually face is capturing direct bookings and preventing OTAs from not only taking away that potential revenue but also that relationship with the […]