Online
Should My Hotel Have a Blog?
I am a firm believer in the power of the blog. With enough of the right content, I can move mountains — if the mountains were relevant site traffic and […]
Is Your Digital Marketing Budget Allocated Appropriately?
This has been an exciting year for digital marketing. Siri and Google alone are handling 452 billion voice searches per year and changes in consumer behavior are altering the nature […]
How to Maximize Your Hotel Search Marketing in 3 Steps
Hotel search marketing is an important tool in attracting new guests and event planners to your property. NB: This is an article from SocialTables Google and other search engines now […]
How to Attract Guests Online with Killer Visual Content
Online content: When it’s good, it’s great for marketing a hotel online. When it’s bad, it’s not doing anybody any favors – if anything, it’s discouraging guests from booking. This […]
How to use ‘The Billboard Effect’ to your hotel’s advantage
Despite popular belief that ‘The Billboard Effect’ is but a shadow of its former self, recent research suggests tales of its demise have been much exaggerated. It may be true […]
Reaching Broad Audiences with Dynamic Ads for Travel
Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach […]
The Hotelier’s Guide To The Facebook Pixel – Create, Implement, & Use
It’s no secret that Facebook is the largest social media network in the world. How many – exactly? Well, as of Spring 2017, Facebook averaged 1.9 Billion monthly users. And, […]
How to benefit from hotel metasearch on a limited budget
There’s a common perception among hoteliers that metasearch campaigns are highly complicated and tough to do on a budget. In the following post, we’ll bust open that myth by revealing […]
Hotel industry lessons in search that could apply to airlines
It seems that personalisation, if done right, does work. This is certainly the belief of Trivago, which believes that displaying generic content for all searches – a picture of the […]
Hotel Distribution and Marketing Strategies for the Customer Journey
New research sheds light on the unique booking behaviors of Mexican travelers, who show greater propensity for planning last-minute travel. Hotels might benefit from many guests paying higher prices for […]
