Online

Hotels Drive High-Impact Direct Bookings with Metasearch

  Last year we saw the direct booking journey make the move to metasearch. For travelers, it meant a more seamless booking experience. But what did it mean for hotels? […]

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Is Google AMP the Right Choice for Hotel Websites?

You may have heard about Google’s Accelerated Mobile Pages (AMP) project. Countless articles have been written on this very subject. First introduced in 2015, The Google AMP project aims to […]

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7 Tactics to Increase Engagement Across Your Social Media Channels

How do you measure social media success? Which metric is even more important than how many likes your Facebook Page has or how many followers your Twitter or Instagram accounts […]

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Using public relations to benefit your hotel website SEO

The old SEO mantra “Content is King” still rings true. But it’s not enough to publish a great piece of content for your website without creating a strategic plan to […]

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3 pointers to improving your e-reputation

Today everyone knows it and everyone does it: encourage customers to post comments on social networks and opinion sites. However, not everyone gets the same result. Why is that? Because […]

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Is the era of the direct bookings coming to an end?

Recent years have seen a rise in the number of the online booking platforms. They’ve become increasingly popular, and as the intermediaries between hotels and their guests, seem to be […]

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Guide for Hoteliers: How To Improve Your Website

This is one question that we get from clients every day, and rightfully so – as that is what we do – improve your website. Sometimes, the simplest changes to […]

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Important mobile booking stats for hotels in 2018

Over one third of people now use a mobile device to book a hotel room. That’s according to the latest Travel Flash Report by Criteo. The shift to mobile continues […]

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What Facebook News Feed Changes Mean for Hospitality Marketing

By now, we’re sure you’ve heard about Facebook’s plan to change their News Feed and, ultimately, the way users receive meaningful content within the social media giant’s platform. The news […]

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Micro-Moments: The Future of Digital Marketing

American consumers spend an average of five hours a day on their smartphone. These powerful devices provide us with constant connection and instant access to the entirety of human knowledge. NB: This […]

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