Online

Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition method. Hotel brands are lavishing freebies to Instagram and […]

Facebook’s Dynamic Ads for Travel (DAT) was created to capture travel-specific intent signals to allow advertisers to deliver relevant content to potential customers. NB: This is an article from Koddi […]

Findings from a 2017 Travel Website Behavior Study by Fuel and Flip.to suggest that your hotel website is THE MOST influential factor when researching and booking a hotel. In fact, […]

Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that […]

Increasing traffic to your own website is one of the most important factors for a hotel’s success, as 100 per cent of all revenue from direct bookings are paid to the […]

SEO, three little letters that are immensely important to the success of your hotel. Search Engine Optimization (SEO) involves maximizing the number of visitors to your website by ensuring it […]

It’s the little things that often take the most time when it comes to hotel marketing. Once your team has a consensus on the best ways to drive direct bookings for […]

There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company is getting about travel. Interestingly, Warner described Facebook as a […]

Ensuring that your hotel’s website is optimised for mobile search is essential if you don’t want to miss out on key traffic and potential bookings. Much has been said already […]

Direct bookings at your hotel are vital to ensure your business remains profitable. Although you do have to rely on online travel agents, the more commission-free booking you can drive […]