mobile
Airbnb Trips presents airlines with a digital ancillary revenue masterclass
For any airline concerned about keeping control of their relationships with their customers and leveraging digital channels to boost ancillary revenues, the launch of Airbnb’s “Trips” should serve as a wake-up […]
Why mobile micro-moments and dayparting are the trends to watch in 2017
As 2016 draws to a close, there has been one movement that has surpassed them all during the last 12 months – mobile. There are more than 128 million Google […]
5 Ways to Drive Direct Bookings for the Modern Traveler
How do young, modern travelers behave online? What connects to them, and how can your hotel use that information to drive direct bookings through your hotel website? Google’s Consumer Barometer […]
Consumption of digital travel content sees double-digit growth
A new study explores how the interaction between travel booking websites and other influential online and offline touchpoints can impact the purchase journey for American, British and Canadian travelers. The […]
Google is Switching to a Mobile First Index
Earlier this year, we published an article on Google’s search algorithm update, which gave preference to mobile-friendly websites in mobile search results. Now, 6 months later, Google has announced that […]
Mobile at the Forefront of Hotel Technology
“A lot can happen in 40 years, but when it comes to technology, 40-years is like going back to the days of Moses or the Roman Empire.” Richard Goodwin… and […]
Survey reveals serious flaws in hotel guest check-in
Findings from the hospitalityPulse “2016 Check-In Experience Survey” are in, and the results are raising flags about pre-assigning rooms, assigning them quickly and on-the-fly at arrival, and even getting guests […]
Hotel Social Messaging and Chat Tools at a Crossroads
Messaging is exploding as an engagement channel at hotels. Within the past year, hotel brands big and small have made headlines for their experiments with various channels, as well as […]
A closer look at customer focused strategy of Booking.com
The changing nature of the travel industry has been a hot topic at this year’s Web Summit. Gillian Tans, the CTO of Booking.com, particularly emphasised how increased mobile usage is […]
How Google’s Mobile Only Index Will Change SEO in 2017
Google has unsettled the SEO community throughout 2016 by releasing back-to-back updates to its SERPs and search algorithms. The latest, and hopefully the last change for the year, was announced […]