metasearch

Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account

By recognizing and addressing these metasearch red flags, hotel marketers can avoid common pitfalls and ensure their campaigns are impactful

For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast

There’s no questioning the popularity and power of TripAdvisor. Attracting 400M+ unique visitors each month, it is one of the most popular destinations

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach